At HP Printables, you will find 100s of free printables like cards, crafts, learning worksheets and more. I manage all customer-facing content and creation of this site, averaging 1.3M new visitors/month. I oversee homepage features, collections, image creation, copywriting, and rotation of seasonal and everyday content. Using Google Analytics, I am able to evaluate the data on search and event performance to best feature appropriate content.
Analytics on page and event performances, tracking campaign identifier links, and printables by engagement. HP Printables brings in over 1.3M new visitors/month.
Subscription newsletters are sent bi-weekly to over 40K U.S. subscribers with an average open rate of 34%.
With over 1,000 printables on the site, I curate and provide art direction on new content like posters, cards and crafts.
Analytics on search terms and keywords to identify content gaps
CMS used to manage content: homepage features, collections, publish states, entry versions, multiple publishing environments, and printables entries
HP Instant Ink banner ads on the HP Printables site are one of the top drivers for Instant Ink enrollment with a conversion rate averaging 13%
Homepage showing featured collections with rotation between seasonal and everyday content, following my content roadmap and calendar