Working on the TwoSmiles by HP team, I led both a group of over 30 independent artists and an internal design team. Together, we produced greeting card artwork that paired with gift cards (“The card that’s also a gift”) and supported the program with web banners and imagery, emails, and managing card artwork on our cloud. From giving art direction, communicating vision, requests and revisions, hosting webinars, creating a brand voice, tracking sales and analytics, and creating quarterly stationery trend reports, I provided full creative support to best showcase this HP product.