
Working on one of HP’s latest and greatest products - the HP Sprocket, I managed creative content to embellish and bring personality to user’s photos. The portable printer that creates 2x3-inch stick-able snapshots for on-the-go printing encourages users to choose their own frames, stickers and templates in the Sprocket app. From cloud asset management, sketched storyboarding, illustration, art direction, QA and Development teamwork to Analytics, I was focused on bringing our users full creative customization to best enhance their photos resulting in more customer prints.
Content Management

Cloud Asset System - managing publish states, embellishment types, global regions and locales, and asset ordering

Content Roadmap

Analytics reports on content use and keyword tracking to measure performance
Final Illustrated Frames




















Preliminary Sketches & Storyboarding






Stickers: illustrated and art directed

