Working on one of HP’s latest and greatest products - the HP Sprocket, I managed creative content to embellish and bring personality to user’s photos. The portable printer that creates 2x3-inch stick-able snapshots for on-the-go printing encourages users to choose their own frames, stickers and templates in the Sprocket app. From cloud asset management, sketched storyboarding, illustration, art direction, QA and Development teamwork to Analytics, I was focused on bringing our users full creative customization to best enhance their photos resulting in more customer prints.

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Content Management

Final Illustrated Frames

Preliminary Sketches & Storyboarding

Stickers: illustrated and art directed

DIY Video on YouTube: story, props & editing

DIY Video on YouTube: story, props & editing