HP Printables has over 1,000 printables like cards, crafts, posters, learning worksheets, planners, calendars and more. I oversee the creative and copy on the site and on all communication programs. I also lead the global in-app inbox messages, bi-weekly subscription newsletters and other email campaigns in the U.S. as well as the roadmaps for each.
Created a newsletter template to update content curation, design and copy and send bi-weekly to 40K U.S. subscribers
Provided art direction (based on trend research) and designed posters for new printables collections
Email header banners that update for seasonal and everyday occasions
Provided art direction and content curation for this email campaign sent monthly to 200K U.S. recipients
Banner creation for collections and campaigns
HP Smart app inbox messages: image creation and copywriting, tracking metrics